Package DESIGN
STOIC Charcoal Logs
Old-School Heat, Modern Design
Stoic BBQ approached me with a goal to launch their new Simply Charcoal Logs. A superior, sustainable alternative to traditional briquets, using packaging that would stand out while honoring their brand ethos. They wanted something that felt retro yet modern, evoking the nostalgia of classic outdoor BBQ culture while maintaining a clean, premium, and environmentally conscious look. The packaging needed to appeal to both casual backyard grillers and seasoned pitmasters, highlighting the product’s eco-friendly nature, consistent burn performance, and easy usability.
How we helped
To bring their vision to life, I created a bold label design that fuses vintage charm with contemporary simplicity. The design uses strong typography, balanced spacing, and heritage-inspired accents to achieve that “retro modern” feel, clean enough to look fresh on modern shelves, yet nostalgic enough to resonate with traditional BBQ lovers. The color palette and layout emphasize the product’s natural, sustainable character while keeping the focus on its superior performance and ease of use. The result is packaging that feels confident, timeless, and aligned with Stoic BBQ’s mission: satisfying taste, sustainably made.